Building a brand is not unlike the biblical creation story. It takes intentional effort, clear vision, and a strategic process. Each stage of creation aligns with essential steps that modern brands must take to build a strong foundation and grow sustainably. Let’s break down the seven days of creation into seven stages of brand development.

Before the earth took shape, light was created to bring clarity. Similarly, defining your brand’s purpose is the first step in building a business. What problem are you solving? What is your mission? Every successful brand starts with a clear understanding of why it exists.

On the second day, God created the sky and separated it from the sea, establishing a clear identity for each element. For brands, identity is crucial—this is where you define your brand’s voice, values, and visual style. A well-defined identity sets you apart from competitors.

With land and vegetation in place, the earth had structure and resources to offer. Similarly, brands need to develop their core offerings—whether it’s products or services. This is what your brand brings to the world, the foundation of its value proposition.

On the fourth day, the sun, moon, and stars were placed in the sky to govern time and seasons. For a brand, this stage is about understanding your place in the market. Are you a premium product? A niche service? This is where you define your positioning and how you will shine among competitors.

The creation of birds and sea creatures symbolises the flourishing of life. For brands, this is the stage of customer connection—building relationships with your audience through marketing, engagement, and delivering on promises. Strong connections drive growth.

As creation reached its climax with animals and humans, your brand should aim for expansion. Whether through scaling operations, entering new markets, or launching new products, this phase is about growth. It’s the natural progression once your brand has a solid foundation and connections in place.

The seventh day was a time for rest and reflection. Likewise, brands need to take time to reflect on their achievements, assess what’s working, and refine their strategies for future success. Reflection allows for adjustment and continued growth.

Just as creation was intentional, brand building must be a thoughtful process. Every step, from defining purpose to expanding the brand, requires attention and strategy. By following these principles, brands can create a foundation for long-term success and impact.